Singapore is rapidly transforming into an electric vehicle revolution. The government has set ambitious targets to encourage EV adoption, with plans to have a large percentage of vehicles on the road running by electricity within 2030. This shift is driven by the need to curb carbon emissions and enhance air quality in the densely crowded city-stat… Read More

Scent marketing plays a powerful tool in Singapore's thriving commercial landscape. Via strategically using alluring aromas, businesses aim to create the customer perception. From aromatic perfume shops to modern cafes, scent strategies are implemented to evoke responses and influence consumer behavior. A well-crafted scent profile can increase b… Read More